If you work in B2B marketing, you've likely heard of Webflow. You might have heard good things about it and are wondering if it's right for your company's website. Well, here's the straightforward truth: if you're in B2B marketing, Webflow is the top choice for building, managing, and growing your site. We understand that you're probably used to WordPress, but when it comes to your website, the most important tool for marketing, you deserve something better.

Scenarios

Are you fed up with these common WordPress problems?

1. You want to make changes to your site, but you have to wait for the engineering team to do it. They're busy with other tasks, so it takes weeks to get your changes done.
2. When you check your site's performance using Google Lighthouse, you realize it's not doing well because of all the WordPress plug-ins causing problems. Some of these plug-ins slow down your site, affect its SEO, and make the user experience worse.
3. Sometimes you forget to update a plug-in, which can make your site vulnerable to security issues or even cause it to crash.
4. You're nervous to do simple tasks like adding a blog post because you're afraid something might go wrong.
5. Plus, because your site is built on WordPress, it's hard to update its appearance and messaging to match your brand.

Our customers who switch from WordPress to Webflow no longer face these issues. Your website is crucial for marketing success. It shouldn't hold your marketing team back; instead, it should help them elevate your brand. With Webflow, you can achieve that empowerment.

The Webflow Difference

WordPress

WordPress started as a tool mainly for blogging, but then it was stretched to become an open-source platform for building entire websites. However, that wasn't its original purpose.

Webflow

Webflow is a platform designed specifically for businesses, and all its features are made to help B2B brands with their specific needs.

Site Performance

WordPress

Let's discuss plug-ins. If you're familiar with WordPress, you know you need plug-ins to add basic functions to your site, sometimes even hundreds of them. But having so many plug-ins can make your site slower and worsen user experience. It also lowers your performance score in Google Lighthouse, a tool by Google to assess site health for SEO. Bad Lighthouse scores can harm your site's SEO rankings and user experience.

Webflow

Because Webflow was created using up-to-date technologies and methods, you don't have to rely on third-party plugins to add basic features to your site. That's because everything you need is already included in Webflow's platform. Plugins like Yoast, which you might be familiar with, are naturally integrated into Webflow.

Maintainability

WordPress

We often mention, "Every WordPress site seems like it's held together with duct tape, just waiting to fall apart." You and your marketing team shouldn't stress about accidentally breaking the site when making small changes or adding new content. Unfortunately, that's a common issue with WordPress sites.

Webflow

Webflow's "Editor" mode lets anyone on the marketing team, from interns to the Chief Marketing Officer (CMO), edit, add, update, and publish changes to the site easily. Plus, you can set different roles and permissions for each team member.

Scalability

WordPress

In today's fast-moving marketing world, it's crucial to quickly adjust and expand your website. However, if you're not experienced in engineering or development, scaling up the site can be really difficult.

Webflow

Webflow can grow with your website needs, whether you're starting small or running a big company. You can create almost anything you want with Webflow. It might take some time to learn if you're making more advanced features, but for basic marketing tasks like building landing pages or testing different versions, a bit of training and practice can make any marketer feel confident in scaling up the site.

Security

WordPress

If you don't update WordPress, its themes, and plugins, your site becomes more vulnerable to known security problems. Using old or badly made themes and plugins can make your site open to security risks. This could harm your site visitors' safety and cause your website to go offline.

Webflow

Webflow is a secure platform on its own, with top-notch security features. You don't need to stress about vulnerabilities or cyber attacks. If you need extra security features or have to follow certain rules, Webflow can handle those needs too.

Hosting

WordPress

With WordPress, you have to buy and look after a hosting service to keep your website online. Some hosting providers may cause downtime and be expensive for B2B brands. Having a separate hosting service also makes it harder to manage your WordPress site.

Webflow

Webflow offers managed hosting, which means they handle the technical stuff like SSL certificates, backups, and ensuring your site stays online. You can even set up a custom agreement for uptime guarantees.

Webflow Pricing

Webflow pricing has two parts: Workspace Seats, which are for designer users, and Site Plans, which cover hosting for each site in your Workspace. Most of our clients pay less than $100 a month for their entire Webflow site.

You can view pricing here: https://webflow.com/pricing

Workspace Seats

Most of our clients will require 2 designer seats in their Workpsace. These are $20/mo per seat.

Site Plans

Site plans are tiered by traffic, editor users, and CMS items. The majority of our clients fall under the CMS Plan ($23/mo) or the Business plan ($39/mo) for their B2B sites.

Cons Of Webflow

We won't hide the fact that Webflow has its drawbacks, because that wouldn't be honest. One downside is its ability to create almost anything. While Webflow offers a lot of flexibility and customization, this can lead to issues if developers or designers don't organize their work properly. Because Webflow is so powerful, it's important that whoever is working on it sets up a clear and organized style guide, following the best practices for building structure. Once this is done, scaling up and maintaining the site becomes much easier.

Conclusion

In summary, more B2B brands are moving from WordPress to Webflow for their websites. The problems with WordPress, like needing engineers for changes, plugin issues slowing down performance, security risks, and hard maintenance, have made marketers look for a better option. Webflow solves these problems by giving marketing teams an easy editor, built-in features, improved site performance, scalability, and managed security. With Webflow, B2B brands can make the most of their marketing without the usual WordPress problems.